CONTINUING MEDICAL EDUCATION

Partner with mms to create and deliver your next email and direct mail marketing campaign. Connect directly with HCPs, target your ideal audience, build awareness, and increase registrations. Here's what mms will do for you:

  • Offer one-on-one help to create a customized marketing strategy that will exceed your goals and objectives.
  • Execute email marketing best practices  daily on your behalf so that your campaigns are effective and successful.
  • Provide complete, accurate, and highly targetable data to select your ideal healthcare professional audience
  • Perform all the "behind the scenes" activities to ensure seamless delivery so you can focus on targeting your audience, drafting your message, and connecting with HCPs.
  • Study insights from analytics and metrics and apply findings to every email marketing campaign that we perform for our customers for ultimate performance and results.

Three Key Elements when sending email to HCPs

1. QUALITY DATA Complete, accurate, and highly targetable data
How is our data sourced?

  • Nation's leading healthcare professional associations
  • Trusted industry partners
  • Double-permissioned opt-ins

How is data updated/maintained?

  • Real-time daily data cleansing

How is data used to target?

  • Specialties
  • Demographic/geographic selections
  • Board certification
  • Engagement data

2. SUCCESSFUL EMAIL DELIVERY Behind-the-scenes activities that ensure seamless delivery
mms continues to maintain an unsurpassed 98% deliverability performing the following:

  • Send-time Optimization
  • Preferred Email Addresses Verification
  • IP Reputation Review
  • Spam Score Review

3. ADVANCED ANALYTICS Data-driven insights that help you move forward
HCP Engagement Reports show overall digital engagement at the aggregate physician level including:

  • Opens
  • Clicks
  • Opt-outs
  • Viewing/engagement time
  • Viewing platforms
  • Top devices used
  • Total sent
  • Hard bounce-backs
  • Soft bounce-backs
  • NPI numbers

We do what's best for you and your business by providing quality data to deliver your message via email.

THE mms PROCESS

Our goal is to make your overall experience simple and seamless. We walk you through the process from beginning to end using insights to shape future projects.

  1.     Determine your target audience and precisely define personas by specific selections
  2.    Work with our in-house design team to layout HTML creative, draft relevant, on-point content, and create templates that are responsive and to best practice standards
  3.    Test email and preview spam score and rendering
  4.    Approve, schedule, and deploy scheduled initial email and resend(s) in a professional and timely manner
  5.    Re-mail segments of your target audience based on engagement
  6.    Measure and analyze actual results at the individual physician level

 

QUICK ACCESS TO OUR MOST POPULAR SERVICES

USE OUR OVER 87 YEARS OF EXPERTISE TO CRAFT THE RIGHT MESSAGE.

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