Our Med-Pub Engage is a central transactional platform that allows publishers to identify, track and monetize every physician and every touch point, all powered by the AMA Masterfile.
Identify and integrate data from print, newsletter, digital, website and/or webinar sources into a simple dashboard. Increase your ad revenue by showing advertisers and agencies who is engaged with your content and behavior across all platforms. More transparency means increased revenue; an engaged and verified physician is more valuable than multiple clicks/views.
Med-Pub Engage is seamless. There is no need to change how you currently do business. Our proprietary program works with all major email, digital edition and newsletter providers.
THE mms PROCESS
Our goal is to make your overall experience simple and seamless. We walk you through the process from beginning to end using insights to shape future projects.
Determine your target audience and precisely define personas by specific selections
Work with our in-house design team to layout HTML creative, draft relevant, on-point content, and create templates that are responsive and to best practice standards
Test email and preview spam score and rendering
Approve, schedule, and deploy scheduled initial email and resend(s) in a professional and timely manner
Re-mail segments of your target audience based on engagement
Measure and analyze actual results at the individual physician level