Recent News Articles


Understand the value of subject lines, preview text, and headlines and how the three work together


We are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.

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Where are your emails being opened?


In an ever-changing digital world, email continues to be a powerful marketing tool to connect with HCPs. However, in order to ensure that email remains effective, it’s important to understand how they are being viewed and in what email clients and on what devices they are being opened. 

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3 Reasons Why Email Marketing Reigns Supreme


For over fifteen years, email marketing has been a major tool for the pharma and healthcare industry. According to McKinsey & Company, email is still the most effective way to acquire customers [and nearly forty times more effective than Facebook and Twitter combined], and that 91% of U.S. consumers use email daily.

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4 Steps to Create the Perfect Email


Here are four steps you can take to build the perfect email message. These tips will help you to build a successful email marketing campaign to healthcare professionals.

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How to Stop Losing 42% of Your Audience


One of the buzzwords in the email marketing industry today is responsive design, which is a form of design of your email marketing that will help you achieve better results on mobile devices. According to   Litmus,   email has seen an average increase of 138% in mobile consumption over the past two years. Also, 42% of opens occur on a mobile device – a statistic worth taking note of before sending your next campaign.

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3 Tips to Guarantee Your Emails Are Opened


Have you noticed that you are spending more than an hour drafting the perfect email? While the message contained in your email may be important, the meaning may be lost if you are not able to expertly craft other elements of the email.

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Multi-channel marketing for 2015: E-mail plus direct mail packs a powerful one-two punch!


Savvy marketers are using multiple channels to reach their targets in 2015. Just as surround-sound audio systems are generally considered superior to stereo, multi-channel marketing has emerged as the best way to communicate with your audience. 

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Email ReSends: A sure-fire strategy to boost your bottom line!


Sending an email message follow-up to your target recipients can be a terrific conversion and ROI booster.  This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.

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How Does the AMA Physician Masterfile Continue to Provide the Most Complete List? Answer: QUALITY DATA


Choosing the right list is like picking the perfect pumpkin at the patch for the most delicious pumpkin pie. You aren’t going to choose the little, disfigured one. You will pick the one that is most robust, well-rounded, and will provide you with the best results – the most flavorful pie. Best pumpkin is to best pie, as best list is to highest ROI.

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The Measure of Your Success: 5 Key Metrics Email Marketers Can't Afford to Ignore!


Email metrics are critical to evaluating your online campaign. The information that metrics provide serve as a gauge as to whether or not your email messages are effective — and also tell you what steps should be taken to make your communications more impactful.

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