Medical Email Services
Every marketer has a unique set of needs, opportunities and success factors. Choose from a flexible array of MMS medical email services to make sure your email marketing fully addresses yours.
Email testing
Testing is key to making sure your email marketing dollar is spent to maximum effect. From A/B subject line testing to sophisticated multivariate testing techniques, MMS helps you efficiently select the variables — subject line approach, wording and length; offer details; visual; color scheme — that move the needle on opens, clicks, page views and conversions.
Engagement reports
Measurement is a critical tool for evaluating and adjusting strategy. MMS puts its detailed Med-E-Mail analytics to work to track your results, with a number of different reporting options to choose from.
Standard email broadcast reports provide an aggregate view of email performance to measure opens, click-throughs, sends, suppressed, hard bounces and soft bounces, providing a net deliverability rate. Digital engagement measures time spent viewing the message, platforms and top devices used.
Lead-scored prospects/phone follow-up reports build on the standard report but go into more depth, with viewing measurements and lead-quality scoring of highly interested recipients with phone numbers. Beneficial to recruiters for finding and reaching out to the most qualified and interested prospects.
Enhanced engagement reports provide a detailed look at the individual recipient’s NPI # and/or ME # level and recipients’ actual behaviors.
Email design/creative consulting services
MMS offers proven design and creative talent and expertise to develop and code mobile-responsive emails, newsletters and landing pages from postcards, PDFs or direct mail pieces. We personalize and optimize each creative solution to incite engagement, responses and results.
Email preview services
MMS preview capabilities enable you to view how your emails render in over 40 different email platforms and across multiple devices, so you can ensure that your messages are mobile responsive, navigation friendly and render correctly, no matter what email provider or device your target uses to open them.
MMS. Your message. Delivered.
No other healthcare marketing service provider offers the unique MMS combination of great data and great digital marketing expertise, delivered together with a focus on making it easier to achieve the results and ROI you want.
