The NOWW Platform
The NOWW Platform is a complete, cloud-based medical marketing toolbox that empowers you to manage and maximize your email and direct mail marketing from your desktop.
Introducing the new NOWW Platform. Total control. Maximum ROI.
It’s the newest release of our groundbreaking medical marketing platform, designed to make it fast and easy to target, tailor, test and measure results of your email broadcasts, all from your own desktop. View our introductory video here.
Define your target
This medical marketing platform is designed to make it easy to zoom in on high-potential prospects for email broadcasts and direct mail marketing. Create demographic count reports to support analysis and targeting. Access MMS data that include multiple demographic selections, RX data behaviors and enhanced response information.
Use the NOWW Broadcast Intelligence feature to see where you can get your highest engagement, including access to surveys to understand key audience behaviors and priorities. Focus your target files by NPI, ME number or name/address, and see who’s responding through the medical marketing platform’s email behavior features.
Reach your prospects
You’ve identified your best prospects. Now it’s time to reach them. The NOWW Platform makes it easy to create and deploy your medical marketing campaign.
Upload your HTML content and use the HTML Editor tool to make changes. Proofread your content for tone and typos. Stay out of the spam folder with the spam score review function. Use the platform’s multivariate testing function — not just A/B subject line; up to four variables at once — to identify the factors that contribute to the best results. Then schedule and deploy. Right from your desktop.
And engage them
We know from surveys that physicians typically receive healthcare marketing information 2–5 times before taking action. The NOWW Platform’s resend deployment function helps ensure that your medical marketing campaign gets into your target’s inbox multiple times using automation based on individual behavior analytics. Choose from a selection of Med-E-Mail analytics reports to track your success at the individual and aggregate levels.
New: four packages to choose from
We’ve taken NOWW Platform flexibility to the next level with our newest release. Choose from NOWW Platform for Direct Mail, NOWW Platform Digital Pro, NOWW Platform Digital Pro Plus and NOWW Platform Digital Enterprise to get the feature set that best fits your needs. View the Platform Matrix to compare the NOWW Platform packages.
Contact us to learn more about how the NOWW Platform can work for you.
MMS. Your message. Delivered.
No other healthcare marketing service provider offers the unique MMS combination of great lists and great email marketing expertise, delivered together with a focus on making it easier to achieve the results and ROI you want.
