HCP Programmatic Marketing
Maximize engagement with sophisticated omnichannel marketing powered by the industry’s most accurate and authenticated data. Partner with MMS to ensure your message connects with the right healthcare providers—at the right time—for results that matter.
Precision-Driven Med-E-Mail Network
MMS’ foundation has been the American Medical Association (AMA) database for over a century, as its foundation is the most accurate and robust physician database. Since 2000, MMS has created the Med-E-Mail Network. The Med-E-Mail Network comprises data providers providing MMS physician and advanced practice provider email addresses. This proprietary network of data owners includes:
• Medical associations
• Medical publishers
• Education companies
• Recruitment companies
• Job boards
• Hospitals
• Other relationships built over the years
The Med-E-Mail Network is comprised of first-party data feeds into our Med-E-Mail database.
MMS has processed over 9 million email addresses and authenticates them by matching the data feeds to the AMA Physician Professional Database, American Academy of Physician Associates (AAPA) database and the Advanced Practice Nurse database. We then validate the email address utilizing MMS proprietary scoring models built over the last 20 years. As part of our inclusion process of committing an email address to our Med-E-Mail database, every email is provided a notification of the professionally relevant information or content they’ll be receiving and affords the healthcare professional control over the content they receive.
Precision Data, Powerful Results
With over 500 million sends and 100 years of industry experience, MMS offers the largest and most robust HCP engagement data coupled with a 98 %+ deliverability rate. In addition, MMS' programmatic marketing capabilities boost results beyond email by helping you reach your audience across various websites, mobile apps, and social media. From start to finish, we’ll work closely with you to target your ideal prospect, deliver your message, review key metrics, and achieve positive results.
Why Choose MMS for Programmatic Marketing?
Target the Right Healthcare Providers
· Reach the most relevant professionals with precision targeting, ensuring your message lands where it makes the biggest impact.
Maximize Engagement
· Leverage sophisticated omnichannel marketing to create high-impact touchpoints that resonate with your audience.
Powered by Authenticated Data
· Trust in the industry’s most accurate data, ensuring precision and reliability every step of the way.
Drive Meaningful Results
· Achieve tangible, significant outcomes that elevate your organization’s marketing effectiveness.
Supporting Precision, Driving Success
At MMS, we combine authenticated data with cutting-edge marketing capabilities to redefine programmatic marketing for healthcare organizations.
Our precision-driven approach guarantees that your campaigns target the healthcare providers who matter most. Whether building awareness, driving engagement, or delivering measurable outcomes, MMS ensures your success is always our priority.
Discover how our expertise, data accuracy, and marketing innovation can help your healthcare organization achieve more.
MMS. Your message. Delivered.
No other healthcare marketing provider offers the unique MMS combination of great data and great digital marketing expertise, delivered together with a focus on making it easier to achieve meaningful results.
