Accelerate Physician Engagement. Build Stronger Connections. Deliver Results.
Partner with MMS to incorporate more effective digital marketing into your next pharmaceutical campaign. Then, start building better relationships with physicians to increase engagement and scripts.
Pharmaceutical and Medical Device Marketing Solutions
In pharmaceutical marketing, email works. In fact, in a recent survey, 89% of physicians said that emails with product information have more of an impact than a digital ad. As face-to-face access to physicians becomes more of a challenge, email — direct mail, too — provides a direct, less intrusive way to connect. When one door closes, an inbox opens.
MMS solution-based pharmaceutical marketing strategies are designed to help you gain access to no-see doctors, communicate formulary announcements, provide updates to existing drugs and procedures, and drive website traffic.
Digital Marketing Campaign Options
At MMS, we’re experts at delivering your pharmaceutical marketing messages to healthcare providers quickly and cost-effectively. Reach your target with emails deployed on your behalf, or manage the program yourself from your desktop with our NOWW platform.
Email Campaigns
Deliver your message with maximum impact using optimized send times, spam score reviews, and IP reputation tracking.
Whether sending a single email or deploying an email campaign, including multiple sends and resends, MMS can customize a solution to meet your needs. From start to finish, we’ll work with you to target your ideal prospect, deliver your message, review key metrics, and achieve positive results.
Social Media & Programmatic Marketing
Strengthen engagement with providers on popular platforms, driving digital presence and boosting scripts effortlessly.
Direct mail continues to be a highly effective component in the healthcare marketing mix, especially when used in conjunction with email. Print can bring high open rates and recall to build your brand and increase website traffic.
Additional options include email leasing, where you can lease emails directly to use with your current deployment programs.
MMS Features and Benefits for Pharma and Medical Device Marketers:
Quality Data:
Sourced from the American Medical Association (AMA), the American Academy of Physician Associates (AAPA), and the nation’s leading and trusted healthcare professional associations and industry partners
Real-time daily data cleansing
HCP-preferred email and direct mail addresses
Precise Targeting:
ME/NPI number target file matching (User must have a current AMA license to receive AMA-PPD data)
Script-level data by decile
Demographic/geographic selection
Maximum Deliverability:
Send-time optimization for each deployment
Spam score review on every creative
IP reputation review daily
Data-driven Reporting:
HCP-level/NPI reporting available
Opens/clicks/click-throughs
Viewing/engagement time/platforms
Top devices used
MMS. Your message. Delivered.
No other healthcare marketing provider offers the unique MMS combination of great data and great digital marketing expertise, delivered together with a focus on making it easier to achieve meaningful results.
