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Marketing plays a crucial role in the success of a healthcare business. It enables healthcare providers, organizations and practices to connect with their target audience, establish brand awareness and differentiate themselves in a competitive industry. Effective omnichannel marketing strategies help healthcare businesses attract new provers, build trust and credibility and cultivate long-term relationships.

For continuing medical education (CME) program organizers and marketers, connecting with the right healthcare audiences can make all the difference in ensuring your programs, events and e-learning sessions are well attended.

For marketing managers in the healthcare industry, it is crucial to recognize the importance of brand awareness for hospitals. Hospitals are so much more than a place to receive medical services. A fixture in their communities, hospitals support a better quality of life, offer resources and guidance for families, and provide trusted and often critical care when people are at their most vulnerable.

Recruiting the right talent for any industry can be challenging, but in healthcare, it can be incredibly complex. Recruiting medical staff requires a deep understanding of the industry, which includes knowledge of medical regulations and licensure requirements.

The goal of a good email marketing campaign is to deliver information or drive action—ideally both. For this reason, a significant piece of your email marketing strategy might involve directing the reader elsewhere using external links.

First impressions are important, and email campaigns are no exception. When it comes to email marketing, you’ve only got a brief window to make an impression.

Whether you’re looking to build brand awareness or just increase your web traffic, email marketing is one of the most effective ways to reach your target audience — particularly in the world of medical marketing.

Research tells us that email marketing is one of the best ways to attract new clients, build brand awareness, and keep you top of mind for your target healthcare practitioners. Learn more about helpful tips to effectively target HCPs.

There’s one final hurdle to get over before hitting send on your medical marketing email campaigns: internet service providers (ISPs).

Rather than relying on a gut feeling, running A/B testing for email marketing can help guide strategic creative choices about subject lines, body copy and images.

It is so important to build time for email client testing into your email marketing campaign plan. Get insight on how to identify and correct issues.

You may need to “unlearn” some webpage coding practices to make your email layouts respond well and look right. Check out these seven tips.

As we adjust to the “new normal” where almost everything is virtual, medical marketers are searching for more efficient ways to reach physicians with their messages. Email marketing campaigns are a proven way to target prospects. Yet it can be a challenge to know if you are getting the most out of your email campaign results.