3 Key Tips for Thriving in Digital Healthcare Marketing
Start the New Year With a Fresh Approach to Success
Ready for a prosperous 2025? For many marketers, 2024 was filled with complex government regulations, AI-driven backlash, increased demand for hyperpersonalized content contrasted with enhanced privacy features, and increased competition in the medical marketing field.
Fortunately, the new year is a time for fresh starts and new opportunities. Whether you’re gearing up for your next digital marketing campaign within a hospital/health system, continuing medical education, sourcing or the life sciences/pharmaceutical industry, MMS can help you make 2025 your year as a medical marketer. Here are three essential components that should be part of your new year strategy:
1. Adapt to evolving trends
Trends, as they say, come and go, and the world of digital healthcare marketing is no exception. Between shifting industry trends, regulatory changes and emerging technologies, keeping your finger on the pulse of all things new can feel overwhelming, if not impossible.
Instead of spending countless hours attending healthcare marketing conferences, pouring through newsletters from healthcare organizations or being first in line for every innovation showcase that pops up, you can simply partner with MMS.
We’re in lockstep with the most current industry trends, regulatory changes and the latest advancements in technology — because that’s what we do. This extends to making advancements to the technology we put to work for you, including:
Proprietary algorithms
Our algorithms use machine learning (ML)/artificial intelligence (AI) to keep all of our highest-quality data updated in real time.
Our NOWW Platform
NOWW is a groundbreaking, cloud-based medical marketing toolbox that is designed to make it fast and easy to target, tailor, test and measure the results of your email broadcasts — all from your desktop.
Social media marketing solution
Our social media targeting and segmentation capabilities leverage selection criteria from the American Medical Association Physician Professional Data™ (AMA–Physician Professional Database). No matter how much the industry evolves, the AMA–Physician Professional Database remains the best source of physician information.
Programmatic marketing solution
MMS supports custom segments within DSP platforms and has multiple data attributes to create custom audiences.* In fact, we’ve published 254+ activated segments that your DSP can access. Simply provide MMS with your DSP and destination ID, and we’ll activate your custom segment.
Did you know?
Our identity graphs are created from 5M physician email addresses comprised of first-party-sourced email addresses to reach 90% of physicians.
The result: You can stay focused on creating effective marketing while MMS gives you the edge to not only adapt to evolving trends but also stay two steps ahead of the shifting digital landscape — and the competition.
2. Use data to improve decision-making
When it comes to data, quality is everything. Why? Because quality data provides more accurate insights for analyzing campaign performance and informing future marketing strategies. Simply put, the more accurate your data, the more personalized, relevant and effective your digital communications will be.
MMS puts the highest-quality data at your fingertips, so you can analyze how your campaigns performed in 2024 — and identify areas of success and opportunities for improvement in 2025. In addition to analyzing past campaigns, we can help you leverage accurate and highly detailed first-party datasets to target the right audience(s), so your digital marketing can have the biggest impact.
You’ll be able to customize the AMA–Physician Professional Database to your specific marketing needs, so you can target your recipients with a wide range of criteria, including age, specialty, ZIP code and much more.
3. Enhance digital engagement
Did you know that segmented marketing campaigns drive 30% more opens and 50% more click-throughs than nonsegmented campaigns?** It’s true. But where do you start?
That’s where the NOWW Platform from MMS comes in. We’ll help you segment your lists, so you can enhance engagement via targeted, relevant messages that will resonate with your recipients. Segments can be created based on:
Demographic
Profession
Specialty
Engagement metrics
Location
Other variables
MMS can add precision to your email strategy through advanced, proprietary MMS technology that identifies when your prospect is most likely to open emails, along with the address they use most frequently. Email is just the beginning. We can help you make the most of targeted messaging via social media and programmatic campaigns as well.
Let MMS help you navigate what’s next
Whether it’s adapting to the latest shifts in your industry, driving better decisions with targeting data, or improving engagement through segmentation, there are strategic steps you can take to drive the success of your digital marketing. MMS can help you at every step.
No other healthcare marketing service provider offers the unique MMS combination of great data lists, powerful email marketing, impactful social media and programmatic advertising expertise — all delivered together with a focus on making it easier to achieve the results you want.
Contact us and start planning your 2025 digital marketing strategy today.
*Contact MMS for more information.