Maximize engagement with your circulation base.
MMS offers proven strategies that will help you ensure optimal delivery of your journals and other communications by reaching healthcare professionals when and where they prefer.
Controlled circulation and digital marketing expertise
Email and direct mail are highly effective ways to help medical publishers maintain and increase HCP-controlled circulation bases. MMS can help you communicate your requalification efforts, readership research studies and digital offerings. You’ll better understand exactly where your circulation numbers are with our BPA-style audit reports, requestor/nonrequestor aging reports and postal reports.
Our solutions drive verified traffic to your website with instant physician verification. We’ll help you get the best matching results from advertiser files, using AMA ME numbers or NPI numbers for targeting and matching.
Our healthcare association database consists of the best up-to-date mailing addresses from the AMA Physician Masterfile, American Academy of PAs (AAPA), American Dental Association (ADA), Association of Diabetes Care & Education Specialists (ADCES) and our compiled Advance Practice Nurses.
Email and direct mail campaign options
Deliver your marketing messages to physicians, physician assistants (PAs), nurse practitioners (NPs) and many other allied healthcare professionals, quickly and cost-effectively. Reach your audience with emails deployed on your behalf or right from your desktop with our NOWW platform.
Whether you’re sending a single email or deploying multiple sends and resends, MMS can customize a solution to meet your needs. We also have high-quality lists for direct mail, which continue to be a key component in the healthcare marketing mix, especially when used in conjunction with email.
MMS features and benefits for medical publishers:
Quality data.
Sourced from the nation’s leading healthcare professional associations and trusted industry partners
Real-time daily data cleansing
HCP-preferred email and direct mail addresses
Precise targeting.
ME/NPI number target file matching (User must have a current AMA license to receive AMA-PPD data.)
Script-level data by decile
Demographic/geographic selection
Specialty area
Type of practice summary
Maximum deliverability.
Send-time optimization for each deployment
Spam score review on every creative
IP reputation review daily
Data-driven reporting.
BPA-style audit reports — requestors/nonrequestors aging reports, postal reports
HCP-level reporting
Opens/clicks/click-throughs
Viewing/engagement time/platforms
Top devices used
MMS. Your message. Delivered.
No other healthcare marketing service provider offers the unique MMS combination of great data and great digital marketing expertise, delivered together with a focus on making it easier to achieve the results and ROI you want.
