Knowledge is Power: Driving Deliverability With Better Data

Have you heard the term, “Quality in, quality out (QIQO)?” In a nutshell, it refers to how the value of your input will impact the value of your output. For example, your email campaign may be snappy and on-strategy, but without high-quality data driving your engagement, it will still fall flat. Here’s how you can benefit from quality data before hitting “send”:

Avoid the “One-Size-Fits-All” Approach

The general rule of thumb is that personalizing the database to target your specific audience with finely tuned messaging is better than blanket/generic communications. Starting with high-quality data ensures your success in achieving optimal engagement results.

Read the Room to Stay Relevant

Topics that matter most to one segment on your list may not resonate as much with others. Actively monitor and put demographics, interests, and behavioral insights to work for you so you can send more relevant emails that will increase your chances of provider engagement.

 

See More and Do More Through Analytics

With the right data, you can get accurate analytics on your email opens, clicks, conversions, and more. By tapping into these performance insights for your emails and lists, you can take action on current campaigns (as needed) and maximize email campaigns in the future.

Plant the Seeds for Better Relationships

Working with high-quality data at the onset of each campaign and avoiding overly promotional content can help you foster trust and credibility within your target audience over time — and keep your emails out of the spam folder.

 
A hand interacting with a digital marketing dashboard on a tablet with various icons and graphs

Increase Engagement Across Every Industry

Whether you’re sending emails for continuing medical education (CME), sourcing, or hospital/ HCP marketing, high-quality data is the key to driving success forward.

  • CME — Connect with more providers; drive awareness about programs; target local/regional/national audiences and boost attendance for online and in-person courses

  • Recruitment — Target ideal candidates; identify HCP-preferred email and direct mail addresses; yield higher responses and quickly fill positions with qualified recruits

  • Hospital/ HCP Marketing — Connect directly with more providers; build physician relationships, increase engagement and drive referrals

 

Make Data Work Harder for You

Investing in quality data improves all aspects of email marketing performance. With MMS, you have the industry’s foremost healthcare data experts. Leverage our expertise through our accurate, authenticated, insightful, and actionable data powered by nearly 100 years of provider engagement experience.

We'll help you focus on quality over quantity to leverage the right data, right now: 

  • Sourced from the nation’s leading healthcare professional associations and

    trusted industry partners

  • Real-time daily data cleansing

  • AMA-verified physicians

Contact us today to get started.

Multi Channel Marketing, Email/Direct MailDeirdre ShepherdMMS IncData Services, CME Marketing, Hospital Marketing, Medical Recruitment