Artificial Intelligence, Real-World Results: Engaging Healthcare Professionals in the Age of AI

Artificial intelligence (AI) is everywhere, and the world of healthcare marketing is no exception. While the presence of AI is growing, it’s not meant to be a replacement for human interaction. Instead, it’s a powerful tool that can enhance your engagement strategies with physicians and healthcare providers (HCPs) alike.

More power to you

You may be asking, “What can AI do for me that I’m not doing already?”

When marketing to healthcare professionals, AI can help you:

• Enhance your reputation

• Increase referrals

• Strengthen your brand with physicians

• Improve your U.S. News & World Report rankings

But how? One of the easiest ways is to tap into the AI-powered NOWW Platform from MMS. It’s a complete, cloud-based medical marketing toolbox that maximizes email marketing and improves HCP engagement. Harnessing the power of AI can help you do the following:

1. Reach inboxes with ease

By leveraging automation based on individual behavior analytics, NOWW can help ensure that your medical marketing campaign reaches your target’s inbox multiple times.

2. Go beyond A/B testing

NOWW provides a multivariate testing function that can test up to four variables at once, and multiple data analytics reporting identifies the top contributors to your best campaign results.

3. Be in the right place at the right time

AI-powered technology can identify when your prospects are most likely to open emails, along with the address they use most. This data is integrated into the delivery system to ensure your email arrives when and where it needs to be for maximum engagement and results.

4. Improve Provider Engagement

The better your data, the better your email deliverability. MMS uses AI to best identify “most engaged” data to ensure your message is delivered to your target audience’s inbox.

5. Deploy and Deliver

AI is used in data analysis to extract hidden patterns and predict future trends and behaviors, so you can get the edge — and back it with data-driven decision making.

The benefits of AI are just beginning

There are many more benefits of using AI in your medical marketing, from building physician relationships to driving referrals to engaging healthcare physicians with multiple touches that are most relevant to them — all deployed on your behalf. MMS can help you make the most of AI, so you can spend less time focusing on the technological aspects of your campaigns and more on what matters most: driving engagement and results.

A legacy of innovation

For nearly a century, MMS has witnessed — and proudly led — the evolution of healthcare marketing.

As we commemorate our 95 years in the industry, we remain focused on ensuring you have access to the most effective marketing tools available — from AI and beyond — so you can stay ahead of the curve.

Contact us today to get started.