Physician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes.
Read MoreSending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.
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