Discover how A/B testing can optimize your healthcare marketing campaigns. Target hospitals and professionals effectively with data-driven insights.
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The “From Name” in an email, like Caller ID on a phone, is one of the first elements considered before opening an email. Healthcare professionals like all of us check to see who the sender is and then determine if the sender and the offer are important, relevant, and worth their time.
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Surveys show physicians receive healthcare marketing 2-3 times before they act. Email re-send programs ensure your message reaches your audience frequently.
Multiple deployments not only help to increase opens and engagement with HCPs but build relationships and generate additional leads.
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